The Toyota BRIT Awards is an award ceremony by Toyota who reward their best-performing centres nationwide - the ceremony was held in London on the 21st February 2018. You might be wondering what are the Toyota BRIT Awards? Well, 'BRIT' stands for Best Retailer in Town, reflecting Toyota President Akio Toyoda’s aspiration for retailers to focus on the importance of delivering the best service at a local level.
The ceremony brings together Toyota dealers from all over the U.K to attend this prestigious event. To determine which of the national Toyota sites are eligible for the award, their performance is recorded over several different categories across the business: Retailer of the Year, Best Group, Customer, People, New Vehicle Sales, New Vehicle Sales (rural and small retailers), Used Vehicle Sales, After Sales, Reputation and Reach, Business and Toyota Financial Services.
Burrows Toyota Barnsley were the overall winners of the New Vehicle Sales category - having previously won last year. Our Barnsley Management team, Operations Director and Managing Director took to the stage to accept the award. Great work from the team at Barnsley!