Toyota 2017 Frankfurt Motor Show

Celebration and renovations


The Frankfurt Motor Show is one of the biggest international motor shows in the car industry. While it is held every two years - alternating every 12 months with the Paris Motor Show - the enormous event is held across the halls of the Messe exhibition centre. Toyota's hybrid technologies have been a dominant feature at the Frankfurt Motor Shows over the years. Back in 2015 they showed off the fourth-generation Prius, the RAV4 Hybrid and revealed the dramatic C-HR crossover concept.

On the 12th September 2017 the exhibition doors opened to the press revealing a celebration of fifty years model, a renovated one, a higher-powered hybrid and a high-performance car.

Toyota 2017 Frankfurt Motor Show
Hilux Invincible 50

Hilux Invincible 50


Released back in 1968, the legendary Hilux has dominated the global pick-up market for fifty years. The Hilux Invincible 50 embraces the growing market preferences for dual-use pick-ups, vehicles that are ideal for work, leisure and day-to-day transport.

The new Hilux will be a Double Cab model and features a matt black finish to its side bars, front under-run, wheel arch mouldings and 18-inch alloy wheels. The tyres are All Terrain from BF Goodrich, the supplier of the race tyres for the Hilux and the Land Cruiser Dakar rally vehicles.

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New Land Cruiser


Throughout its 65 year life the Land Cruiser still remains true to its ability to combine outstanding quality, durability and reliability with unrivalled off-road performance and ever-greater levels of luxury, comfort and ownership prestige. Earning itself a rock-solid reputation as one of the world’s toughest and most reliable 4x4s .

The new Land Cruiser cabin has been made more comfortable and relaxing thanks to front seat ventilation and rear seat heating. Overall the length of the vehicle has been increased by 60mm to 4,840mm (4,565mm for the three-door model). So it is now packed with exceptional features and styling.

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New Land Cruiser
C-HR Hy-Power

C-HR Hy-Power


A team at Toyota’s European design studio in the South of France have created a new interpretation of the C-HR crossover to explore the possibility of a higher-powered hybrid model joining the range.

The C-HR Hy-Power show car is designed to forge an even closer connection with customers, with a high-quality execution and detailing, inside and out, and radical use of colours and paint textures.

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Yaris GRMN


The Yaris GRMN is inspired and influenced by the Yaris WRC, the car with which Toyota has returned to the FIA World Rally Championship, with event-winning success. Its performance focus is broadcast by its lightweight 17-inch BBS alloy wheels, larger brakes, central oval tailpipe and a bespoke exterior finish that displays Toyota Gazoo Racing’s white, black and red competition colours. Under the bonnet is a 1.8-litre engine, tuned to produce 209bhp and benefiting from a supercharger, a feature unique among B-segment performance hatchbacks.

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Yaris GRMN